Swim campaign
2025
Undertow
Swimwear shot in cold Atlantic water at dawn, with wet hair and real goosebumps.
Salten Swim
Client
Salten Swim
Location
Hossegor, Landes
Lens
50 mm in a water housing · f/5.6
Lighting
Dawn, open shade, a silver reflector from the shore
The brief, the light, the result
Salten makes swimwear for people who swim in cold water, so we refused a heated pool. We shot at Hossegor at 6:40 in the morning, with a water-safety lead, two models and a camera in a housing, all in the sea.
Wet hair and cold skin do things a mist bottle cannot. We let the models set the pace, shot in bursts between sets of waves, and pulled 412 frames in ninety minutes before anyone’s lips turned blue.
Three hero images now carry the brand in eleven markets. The out-takes became the brand’s first print book.
6°C
Colder than the brief promised
412
Frames shot in the water
3
Hero images across 11 markets
CONTACT SHEET
Selects circled on set · hover a frame for the loupe
Credits
Photography Inès Varo · Water safety Paul Ederra · Styling Colette Marr · Producer Theo Bran
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