Beauty campaign
2026
Second Skin
A serum launch where the skin stays skin: pores, fine hair and all, lit so it glows instead of shines.
Oreade Skin
Client
Oreade Skin
Location
Studio 2, Paris
Lens
100 mm macro · f/8 · 1/200
Lighting
22 in beauty dish, V-flat fill, two rim strips
The brief, the light, the result
Oreade’s brief was one sentence: make it look like the product works, without making it look like a filter. That ruled out the usual beauty grade, so we built the light to do the flattering and kept the retouching to dust, stray hairs and colour.
Four models, one beauty dish, a white V-flat under the chin and two strip boxes behind for separation. We shot at f/8 so the whole face held focus at 100 mm, then cropped each frame fourteen ways for packaging, retail light boxes and paid social.
The launch visual replaced a heavily retouched predecessor. In its first month it drew 2.4 times the click-through, and the comments were about the skin, not the editing.
2.4×
Click-through against the old key visual
0
Frames retouched with blur tools
14
Crops delivered per product
CONTACT SHEET
Selects circled on set · hover a frame for the loupe
Credits
Photography Inès Varo · Make-up Aya Lind · Retouch Juno Saar · Casting Mara Holt
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