Content
5 min
Half a day, forty frames: a content day, minute by minute
Three sets in rotation, two shooters and a plan to the minute. What a month of posts looks like from the inside.
Written by
Inès Varo, founder and photographer
Content days are run like a kitchen. We build three sets before call time and rotate the talent through them, so no one waits for a relight.
How the day runs
Two shooters work in parallel: one on vertical video, one on stills. A producer keeps a running count against the shot list and calls time on each set.
A half day typically delivers around forty finished frames and a dozen short clips, cut for 9:16, 4:5 and 1:1.
Journal
More from the set
All notes
Lighting
6 min
How we light skin so it still looks like skin
Beauty dish, V-flat, two strips: the setup behind most of our beauty work, and why we retouch so little.
Production
4 min
The call sheet we send before every shoot
One page, sent 48 hours before call time. What goes on it, and what we have learned to leave off.
Process
5 min
Why we still shoot tethered
Every frame lands on a calibrated screen as it is shot. It slows nothing down and it saves reshoots.
