Post-production
7 min
Grading a campaign so it survives twelve markets
One grade, many screens and papers. How we keep a campaign's colour consistent from phone to billboard.
Written by
Inès Varo, founder and photographer
A campaign will be seen on phones, laptops, bus shelters and glossy paper, and each of them shows colour differently. We grade once, in a wide colour space, and then make output-specific versions.
Skin as the reference
Skin is our reference. If the skin tones match across outputs, the rest usually follows. We proof every print output on the actual paper stock before sign-off.
The result is a campaign that looks like itself everywhere it runs, which is the whole point of having one.
Journal
More from the set
All notes
Lighting
6 min
How we light skin so it still looks like skin
Beauty dish, V-flat, two strips: the setup behind most of our beauty work, and why we retouch so little.
Production
4 min
The call sheet we send before every shoot
One page, sent 48 hours before call time. What goes on it, and what we have learned to leave off.
Process
5 min
Why we still shoot tethered
Every frame lands on a calibrated screen as it is shot. It slows nothing down and it saves reshoots.
